Edwin Denim Company - Your new favorite "Blue Jean"

Introducing Edwin 

The QG curates another special brand that distinguished itself through its craftsmanship and heritage. A brand that's quality and style far surpass their value to their and our customer. Here is a brief history and why about Edwin. On your next visit stop by to see and feel why their denim is so special. See what is in stock at our downtown store or online. 

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HISTORY

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After World War II, denim enthusiast Mr. Tsunemi took a massive gamble by launching a denim company in Japan. The material was generally associated with all things American,and there was still a lingering sense of animosity between the two nations. Nonetheless, Mr. Tsunemi had long admired denim for its strength and durability. He also recognized the emergence of a new generation eager to embrace a more modern, international look.

In 1947, the Edwin brand was among the first denim pioneers to interpret post-WWII Americana through a Japanese lens and become the first global denim brand from Japan. Today, Edwin continues to set the standard in Japanese denim
production. We pride ourselves on the use of exclusive fabrics, revolutionary production technologies, and state-of-the-art finishing, while keeping design and fit as our top priorities.

MEET OUR MAKERS

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The EDWIN factory is located in Akita, Japan, and is exclusively comprised of women crafting our jeans. They form a true family, talented women passionate about their work, adding meticulous details that make each pair of jeans unique. Explore these exceptional women like Asami, Miharu, Saki, or Ayaka, who contribute every day to writing the story of EDWIN.

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Rainbow Selvage

Rainbow Selvages are essential elements when discussing EDWIN Jeans and their history. They were first introduced in 1963 with the 359BF model, thus contributing to EDWIN’s craftsmanship ethos, where perfect jeans
are born from fabric quality and fit. Until the early 1960s, these selvages were an effective solution to prevent loose threads at the edges of denim woven with shuttle looms. EDWIN then developed its own sturdy denim in collaboration
with a spinning company, incorporating unique selvages adorned with orange and green threads along the fabric edges. This marked the
beginning of domestic denim and Japanese jeans, which, decades later, would be recognized as "Japanese denim" for their quality and the
dedication of their makers. While red selvages were commonly used, the orange and green combination introduced by EDWIN quickly
became known as Rainbow Selvages, continuing to captivate denim enthusiasts worldwide as an iconic feature of EDWIN’s vintage product line.

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Edwin Denim "Japanese Jeans" are just another reason that QG makes it fun and easy to look your best while you focus on your success.